ABOUT

EDUCATION

In December 2016, I successfully completed my Bachelor's of Arts in Communication Studies with a Sociology Minor at Wilfrid Laurier University in Waterloo, ON. During university, I gained interest in social media encouraging the completion of my Social Media Marketing Post-Graduate Certificate in August 2016 at Conestoga College. I continue to further my education, staying up to date with niche topics completing courses such as Small Business Marketing on a Shoestring at University of Waterloo.

 

BACKGROUND

With over 6 years of experience, I continue to build my digital and operational marketing background within several industries including food services, education, healthcare, and beauty from a small business to a corporate scale. My specialties include, but aren't limited to:

Social Media Content Curation, Creation & Analytics

• Content strategizing, planning and management on Facebook, Twitter, Instagram, TikTok
• Track and analyze social media analytics through various software and social media platforms
• Create Content Directed Toward an Industry-Specific Audience
• Product and service photography, videography and video editing
• Conduct focused research for target Industry to ensure applicable content and applying research to generate and curate content

Branding, Design & Advertising

• Creative in designing print and online promotional material
• Negotiate Ad Space with Online and Print Media Companies
• Specialize in social media marketing, brand consistency 

Marketing Operations

• Support with business product and service development 
• Project management; strategy, design, and signage within physical spaces